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November 28, 2010

TOSHIBA’S PERFORMANCE PLUS PROGRAM ENHANCES EDUCATION BY OFFERING CUSTOMIZABLE TRAINING

The Performance Plus Education Program Now Includes Custom Training for All Toshiba Modalities

CHICAGO, Nov. 28, 2010 – When it comes to imaging technology training, one size does not fit all. Often, a standard education plan may not meet all of a site’s needs to ensure that the staff is able to utilize the equipment to its fullest potential. Understanding each customer has unique needs, Toshiba America Medical Systems, Inc. has enhanced its Performance Plus program to include a customized approach, allowing the customer to partner with Toshiba and co-develop their education plan to address short-term and long-term strategies.

Performance Plus is an education plan that allows customers to keep abreast of the latest protocols throughout the lifespan of their Toshiba product. With visits to Toshiba’s Education Center in Irvine, Calif., online courses or in-person training at their facility, customers are able to create a customized education plan to ensure that their technologists receive the training they feel is necessary for the site’s specific needs.

“We wanted to offer our customers a different approach to education,” said Sharon Yoon, director, Education and Sales Support, Toshiba. “It is important that we work to create a strategy that will optimize our customers’ ongoing learning and empower them to use their equipment to its fullest potential to best serve patients.”

By looking at the number of systems purchased and the amount of technologists who require training, Toshiba representatives will work with each customer to plan their ongoing training that will continue throughout the life of the system. By utilizing this flexible approach, plans can later be changed or updated to fit evolving requirements. The Performance Plus plan is particularly beneficial as hospital staff and technology change so that staff can stay up-to-date.

Toshiba’s enhanced Performance Plus plan is now available. To learn more about Performance Plus, visit the Toshiba booth at this year’s Radiological Society of North America (RSNA) annual meeting, held in Chicago, Nov. 28 – Dec. 3, 2010 (Booth #3435, South Hall).

About Toshiba

With headquarters in Tustin, Calif., Toshiba America Medical Systems markets, sells, distributes and services diagnostic imaging systems, and coordinates clinical diagnostic imaging research for all modalities in the United States. Toshiba Medical Systems Corp., an independent group company of Toshiba Corp., is a global leading provider of diagnostic medical imaging systems and comprehensive medical solutions, such as CT, Cath & EP Labs, X-ray, Ultrasound, MRI and information systems. Toshiba Corp. is a worldwide leader in technology, electronic and electrical products, digital consumer products, electronic devices and components, power systems, industrial and social infrastructure systems and home appliances. Toshiba was founded in 1875 and today operates a global network of more than 742 companies with more than 204,000 employees worldwide and annual sales surpassing $68 billion. For more information, visit Toshiba’s website at www.medical.toshiba.com.