President and CEO
As president and CEO of Canon Medical Systems USA, Inc., Yuji Hamada is responsible for the leadership of the company and executing strategies that support the company’s mission to deliver innovative imaging solutions and services through long-term customer partnerships to improve the lives of all people.
Mr. Hamada has long balanced a career in engineering and marketing, joining Toshiba Corporation in 1994 and holding a number of senior roles in both the development and engineering of CT systems, as well as international sales and marketing positions in Japan and the United States. Mr. Hamada most recently served as deputy general manager at Canon Medical Systems Corporation responsible for management of the global CT business.
Mr. Hamada has an MS degree in nuclear engineering from Osaka University.
Chief Sales and Marketing Officer
As senior vice president, and chief Sales and Marketing officer, Satrajit Misra is responsible for overseeing sales and marketing and is responsible for the performance, strategy, and alignment of the booking and revenue growth and development of the U.S. market. Prior to this position, Misra has served as vice president, Marketing, and senior director, CT Business Unit, increasing sales and launching new products including the award-winning Aquilion™ ONE ViSION. Before joining Canon Medical Systems USA, Misra served as senior director and head of product marketing for Nuclear Medicine at Philips Healthcare and was a medical systems director of Business Management at Siemens. With over 25 Years of industry Experience in Multi-modality Medical Imaging & Informatics solutions, Misra holds degrees in applied physics and electrical engineering from the University of Calcutta in India and has attended the School of Business and Economic Studies at the University of Leeds in the United Kingdom.
Chief Business Innovation Officer
As the Chief Business Innovation Officer, Peeler is responsible for leading Canon’s functional synergies in the areas of Business Transformation, IT & PMO, Employee Health & Safety Programs, and Facilities & Real Estate Planning. His leadership and foresight allow CMSU to enhance business processes by providing continuous efficiencies and scalability to meet market growth and demand. Peeler also leads Canon Medical Systems USA’s Eye Care business which offers ophthalmologic solutions to imaging customers. Peeler joined Toshiba America Medical Systems (now Canon Medical Systems USA, Inc.) as Vice President, Service, from Toshiba Medical Research Institute, where he was President. Before that, he worked at Toshiba America Medical Systems as Senior IT Director.
Vice President and Chief Legal Officer
As vice president and general counsel, Paul is responsible for the company’s legal, compliance, quality, and regulatory affairs functions, including the company’s interaction with the Food and Drug Administration and the medical industry’s primary trade associations. He joined Canon in January 2022. Prior to Canon, Paul served as general counsel for the Americas of St. Jude Medical (acquired by Abbott Laboratories). In addition, he served as chief human resources officer and chief compliance officer for St. Jude Medical, Inc. Most recently, he served as the general counsel for the healthcare platform at Fortive Corporation. Paul began his career as a prosecutor in Silicon Valley and as litigation counsel for a major California law firm.
Vice President Treasurer
Rob Wolf is a financial leader with a 32-year career, currently serving as the Vice President Treasurer at Canon Medical Systems USA, Inc. He oversees all accounting, tax, and finance functions in this role. Before his current position, Rob served as the Chief Financial Officer (CFO) of NXC Imaging, where his strategic acumen and financial expertise significantly impacted the development of a successful strategic financing program at NXC. His extensive industry experience and understanding of financial landscapes make him a valuable asset to Canon Medical. Rob holds a Bachelor of Accounting Degree from the University of Minnesota and an MBA from the University of St. Thomas (Minneapolis, MN).
Vice President, Human Resources
As Vice President of Human Resources, Err Gozun is responsible for leading CMSU’s HR Strategy and Programs. Prior to joining Canon Medical in July 2021, Err Gozun held various positions, including Sales, HR, EPMO, Vendor Management, Procurement, and Corporate Strategy in Retail, Banking, Finance, and Pharmaceutical industries. Err Gozun has a master’s degree in Human Resources from the University of Southern California.
Vice President, Business Operations
Yasuhiro Iwakoshi joined Canon Medical Systems USA, Inc., this year as vice president, Business Operations. He joins the company from Canon Medical Systems Corporation in Japan, where he most recently ran the Healthcare IT Division. Offering an extensive leadership background which includes strong international and modality experience with several years in Singapore as well as in China, Iwakoshi manages Business Operations, such as business logistics and process.
Vice President, Service Operations
As Vice President of Service Operations, Freund is responsible for leading Canon’s US Service organization, including all Field Operations, Technical Operations, the Solutions Center, the Service Training Academy, and Clinical Applications. Formerly, Regional Vice President of Service – North, Freund’s eight years with Canon Medical were preceded by 29 years of industry experience with Oxford Instruments plc, where he held manufacturing, training, and account management roles. He concluded as General Manager/Director of Service Operations for a business that addressed international healthcare industry needs for high-technology equipment, notably MRI and CT scanners.
Vice President, Ultrasound/X-Ray Business Unit
John Serovich joined Canon Medical in 2013 and is responsible for leading Canon Medical’s expansive Ultrasound and X-Ray Business Unit, including sales, marketing, and applications. Prior to this position, he held the position of Vice President of Full Line Sales, where he led the national vertical sales teams for all full line segments. In addition, he has held several roles in the Canon Medical Sales organization, including National Director of CT Sales, Gulf South Zone Vice President, and CT National Sales Vice President. Serovich began his career in medical imaging over 25 years ago. Before Canon, he worked at Philips Healthcare and Siemens Medical Solutions in senior-level sales and marketing management positions.
Vice President, Sales
Dan Zonkle is an accomplished national sales leader with over 30 years of experience in high-performance healthcare organizations. Dan joined Canon in 2016 and is responsible for national sales, revenue growth, sales support, alternate channel business, and key opinion leader engagements in the national market. Prior to Canon, Dan was regional VP of sales at Philips Healthcare and led sales operations with cross-functional business units to develop and execute sales strategies on diagnostic imaging, connected care, and IT solutions. During his tenure at Canon Medical, he played a vital role in developing strategic sales strategy and successfully led the collaborated sales team to achieve company targets.
Vice President, Marketing and Sales Strategy
As Vice President of Marketing and Sales Strategy, David Hashimoto is responsible for leading Canon Medical Systems USA’s corporate go-to-market strategy across all modalities as well as the company’s digital customer engagement models. Prior to this position, Hashimoto served as Sr. Director, Full Line Imaging Business Units and Solutions Marketing, where he led Canon Medical’s digital marketing transformation and increased overall market share. Before joining Canon Medical Systems USA, Hashimoto served as USCAN Imaging Chief Marketing Officer and Commercial GM for ASEAN at GE Medical Systems. With over 25 years of international industry experience in Medical Imaging product management, business management, and marketing leadership, Hashimoto has a successful track record in upstream and downstream marketing.
Vice President and General Manager of NXC Imaging
As Vice President and General Manager of NXC Imaging, Jon is responsible for all functions of NXC, including sales, service, and overall business operations. NXC is a wholly owned subsidiary of Canon Medical. Jon has been with NXC for over 15 years and has held various leadership positions, which include Board Member, Vice President of Sales, and Director of IDN Accounts. Before NXC, Jon was with GE Healthcare and held leadership positions in Commercial Sales, Service Sales, and Sales Operations. While with GE, Jon achieved his Black Belt in Six Sigma and completed the Jack Welch Executive Management Development Program in Crotonville, NY. Jon earned an MBA in Finance from St. Thomas University and a Bachelor of Finance and Business Administration from the University of North Dakota.