President and CEO
As president and CEO of Canon Medical Systems USA, Inc., Yuji Hamada is responsible for the leadership of the company and executing strategies that support the company’s mission to deliver innovative imaging solutions and services through long-term customer partnerships to improve the lives of all people.
Mr. Hamada has long balanced a career in engineering and marketing, joining Toshiba Corporation in 1994 and holding a number of senior roles in both the development and engineering of CT systems, as well as international sales and marketing positions in Japan and the United States. Mr. Hamada most recently served as deputy general manager at Canon Medical Systems Corporation responsible for management of the global CT business.
Mr. Hamada has an MS degree in nuclear engineering from Osaka University.
Senior Vice President, CFO and Treasurer
As senior vice president, CFO and treasurer, John Patterson is responsible for all accounting, tax, budget, credit, treasury and IT functions at Canon Medical Systems USA, including forecasting, budgeting and mid-term business planning. He also oversees Canon Medical Finance USA’s operations. Patterson joined Toshiba Medical (now Canon Medical Systems) in 1991 and has held the position of controller since 1999. His previous roles include assistant controller, manager of finance and manager of inventory accounting.
Senior Vice President, Marketing and Strategic Business Development
As senior vice president, Marketing and Strategic Business Development, Satrajit Misra is responsible for overseeing all business units, business development, digital marketing and communications, clinical relationship development, HIT and healthcare economics at Canon Medical Systems USA, Inc. He is an officer of the company and has also lead the sales organization. Prior to this position, Misra has served as vice president, Marketing, and senior director, CT Business Unit, increasing sales and launching new products including the award-winning Aquilion™ ONE ViSION. Before joining Canon Medical Systems USA, Misra served as senior director and head of product marketing for Nuclear Medicine at Philips Healthcare and was a medical systems director of Business Management at Siemens. He holds a bachelor of science and a bachelor of technology in applied physics from the University of Calcutta in India and attended the School of Business and Economic Studies at the University of Leeds in the United Kingdom.
Vice President and General Counsel
As vice president and general counsel, Nader Rad is responsible for the company’s legal and regulatory affairs, as well as the company’s interaction with the Food and Drug Administration and the medical industry’s primary trade associations. Additionally, Rad oversees Canon Medical USA’s human resources department. He joined Toshiba in 1990 as associate general counsel and since then has served as deputy general counsel and general counsel before assuming his latest role. Rad has extensive experience in the legal field, with a background in negotiating and drafting contracts and providing counsel on employment, antitrust and other regulation issues, as well as litigation management and legal training. Rad started his career working at publicly traded companies and law firms before joining Toshiba.
Vice President, Service Field and Sales
Dominic Smith leads the Service Field and Sales Department and as such is charged with maintaining the company’s high standard of customer satisfaction and loyalty and developing the company’s mid-term and long-term installed base marketing content and service offerings. Formerly senior director CT, PET/CT and MR Business Units for Canon Medical, Smith has senior leadership experience holding positions of vice president and general manager at Philips and global marketing responsibility at GE with a successful track record in profit and loss responsibility, business unit leadership and business growth.
Vice President, Service Operations
As vice president of Service Operations, Peeler is responsible for headquarters operations; National Technical Support, training, service parts and refurbishment business. Peeler also leads Canon Medical Systems USA’s Eye Care business which offers ophthalmologic solutions to imaging customers. Peeler joined Toshiba America Medical Systems (now Canon Medical Systems USA, Inc.) as vice president, Service, from Toshiba Medical Research Institute where he held the role of president. Prior to that, he worked at Toshiba America Medical Systems as senior director, IT.
Vice President, Business Operations
Yasuhiro Iwakoshi joined Canon Medical Systems USA, Inc., this year as vice president, Business Operations. He joins the company from Canon Medical Systems Corporation in Japan, where he most recently ran the Healthcare IT Division. Offering an extensive leadership background which includes strong international and modality experience with several years in Singapore as well as in China, Iwakoshi manages Business Operations, such as business logistics and process.
Vice President, Strategic Business Solutions Group
As vice president, Strategic Business Solutions Group, Mike Leischer is responsible for transforming the company’s outreach as a solutions provider by integrating sales and marketing expertise to create clinical, operational and financial solutions. Prior to this position, Leischer was vice president of Integrated Delivery Network and Strategic Business Group, for Canon Medical. Leischer has more than 20 years of sales experience in the healthcare industry. He joined Toshiba America Medical Systems (now Canon Medical Systems USA, Inc.) from GE Healthcare where he spent over 15 years in various leadership roles.
Vice President, Business Development, UL
John Serovich, who joined Canon Medical in 2013, is responsible for leading Canon Medical’s expansive Ultrasound Business Unit including sales, marketing and applications. Prior to this position he was responsible for leading the national vertical sales teams for all full line segments. Serovich has held a number of roles in the Canon Medical Sales organization, including national director of CT Sales, Gulf South Zone vice president and CT national sales vice president. Serovich began his career in medical imaging over 25 years ago. Prior to Canon, Serovich worked at Philips Healthcare and Siemens Medical Solutions in senior level sales management positions.
Vice President, Business Development, XR
Michael Feinstein, who joined Canon Medical in 2005, is responsible for leading Canon Medical’s X-ray Business unit including sales, marketing and applications, as well as operational and logistics functions. During his tenure at Canon Medical he has held a variety of roles including director, Strategic Business Development, vice president, Gulf South Zone, vice president, Ultrasound Sales. Most recently Feinstein was instrumental in the company’s successful integration of the company’s Canon USA X-ray operations. Today he is charged with expanding on Canon Medical’s already successful performance in the X-ray market.
Vice President, Human Resources
Silvia Rocha-Espino has close to 20 years of experience in Human Resources. She leads the Canon Medical HR organization providing a broad range of support for achieving business objectives including talent management (assessment, acquisition, development, and retention), organization effectiveness (change management, leader effectiveness, organization design), and employee engagement (communications, employee relations, facilitation of rewards and recognition, employee involvement). Rocha-Espino joined Canon Medical in 2018 as HR business partner and was promoted to senior director in 2019. She previously held HR leadership positions at Kaiser Permanente, Zodiac Aerospace, and Honeywell International. She has an MBA in Global Management from ASU, and a bachelor’s degree in psychology from Universidad de las Americas Puebla, with Honors.