Canon Medical Systems Executive Team

Executive Team

Yuji Hamada

President and CEO

As president and CEO of Canon Medical Systems USA, Inc., Yuji Hamada is responsible for the leadership of the company and executing strategies that support the company’s mission to deliver innovative imaging solutions and services through long-term customer partnerships to improve the lives of all people.

Mr. Hamada has long balanced a career in engineering and marketing, joining Toshiba Corporation in 1994 and holding a number of senior roles in both the development and engineering of CT systems, as well as international sales and marketing positions in Japan and the United States. Mr. Hamada most recently served as deputy general manager at Canon Medical Systems Corporation responsible for management of the global CT business.

Mr. Hamada has an MS degree in nuclear engineering from Osaka University.

John Patterson

Senior Vice President, CFO and Treasurer

As senior vice president, CFO and treasurer, John Patterson is responsible for all accounting, tax, budget, credit, treasury and IT functions at Canon Medical Systems USA, including forecasting, budgeting and mid-term business planning. He also oversees Canon Medical Finance USA’s operations. Patterson joined Toshiba Medical (now Canon Medical Systems) in 1991 and has held the position of controller since 1999. His previous roles include assistant controller, manager of finance and manager of inventory accounting.

Satrajit Misra

Chief Sales and Marketing Officer

As senior vice president, and chief Sales and Marketing officer, Satrajit Misra is responsible for overseeing sales and marketing and is responsible for the performance, strategy, and alignment of the booking and revenue growth and development of the U.S. market. Prior to this position, Misra has served as vice president, Marketing, and senior director, CT Business Unit, increasing sales and launching new products including the award-winning Aquilion™ ONE ViSION. Before joining Canon Medical Systems USA, Misra served as senior director and head of product marketing for Nuclear Medicine at Philips Healthcare and was a medical systems director of Business Management at Siemens. With over 25 Years of industry Experience in Multi-modality Medical Imaging & Informatics solutions, Misra holds degrees in applied physics and electrical engineering from the University of Calcutta in India and has attended the School of Business and Economic Studies at the University of Leeds in the United Kingdom.

Paul Bae

Vice President and General Counsel

As vice president and general counsel, Paul is responsible for the company’s legal, compliance, quality, and regulatory affairs functions, including the company’s interaction with the Food and Drug Administration and the medical industry’s primary trade associations. He joined Canon in January 2022. Prior to Canon, Paul served as general counsel for the Americas of St. Jude Medical (acquired by Abbott Laboratories). In addition, he served as chief human resources officer and chief compliance officer for St. Jude Medical, Inc. Most recently, he served as the general counsel for the healthcare platform at Fortive Corporation. Paul began his career as a prosecutor in Silicon Valley and as litigation counsel for a major California law firm.

Dominic Smith

Vice President, Service Field and Sales

Dominic Smith leads the Service Field and Sales Department and as such is charged with maintaining the company’s high standard of customer satisfaction and loyalty and developing the company’s mid-term and long-term installed base marketing content and service offerings. Formerly senior director CT, PET/CT and MR Business Units for Canon Medical, Smith has senior leadership experience holding positions of vice president and general manager at Philips and global marketing responsibility at GE with a successful track record in profit and loss responsibility, business unit leadership and business growth.

Tim Peeler

Vice President, Service Operations

As vice president of Service Operations, Peeler is responsible for headquarters operations, National Technical Support, service parts and refurbishment business. Peeler also leads Canon Medical Systems USA’s Eye Care business which offers ophthalmologic solutions to imaging customers. Peeler joined Toshiba America Medical Systems (now Canon Medical Systems USA, Inc.) as vice president, Service, from Toshiba Medical Research Institute where he held the role of president. Prior to that, he worked at Toshiba America Medical Systems as senior director, IT.

Err Gozun

Vice President of Human Resources

As Vice President of Human Resources, Err Gozun is responsible for leading CMSU’s HR Strategy and Programs, Employee Health & Safety Programs, and Facilities & Real Estate Planning. Prior to joining Canon Medical in July 2021, Err Gozun held various positions, including Sales, HR, EPMO, Vendor Management, Procurement, and Corporate Strategy in Retail, Banking, Finance, and Pharmaceutical industries. Err Gozun has a master’s degree in Human Resources from the University of Southern California.

Yasuhiro Iwakoshi

Vice President, Business Operations

Yasuhiro Iwakoshi joined Canon Medical Systems USA, Inc., this year as vice president, Business Operations. He joins the company from Canon Medical Systems Corporation in Japan, where he most recently ran the Healthcare IT Division. Offering an extensive leadership background which includes strong international and modality experience with several years in Singapore as well as in China, Iwakoshi manages Business Operations, such as business logistics and process.

John Serovich

Vice President, Ultrasound/X-Ray Business Unit

John Serovich joined Canon Medical in 2013 and is responsible for leading Canon Medical’s expansive Ultrasound and X-Ray Business Unit, including sales, marketing, and applications. Prior to this position, he held the position of Vice President of Full Line Sales, where he led the national vertical sales teams for all full line segments. In addition, he has held several roles in the Canon Medical Sales organization, including National Director of CT Sales, Gulf South Zone Vice President, and CT National Sales Vice President. Serovich began his career in medical imaging over 25 years ago. Before Canon, he worked at Philips Healthcare and Siemens Medical Solutions in senior-level sales and marketing management positions.

Michael Feinstein

Vice President, Project Management Office

Michael Feinstein, who joined Canon Medical in 2005, is responsible for leading Canon Medical’s Project Management Office supporting a broad range of internal and external cross-functional initiatives geared toward achieving corporate business objectives. During his tenure at Canon Medical he has held a variety of roles including director, Strategic Business Development, vice president, Gulf South Zone, vice president Ultrasound Sales and director, Channel Sales. Most recently Feinstein was instrumental in leading X-ray business in the U.S. after the company’s successful integration of the operations.

Dan Zonkle

Vice President of Sales

Dan Zonkle is an accomplished national sales leader with over 30 years of experience in high-performance healthcare organizations. Dan joined Canon in 2016 and is responsible for national sales, revenue growth, sales support, alternate channel business, and key opinion leader engagements in the national market. Prior to Canon, Dan was regional VP of sales at Philips Healthcare and led sales operations with cross-functional business units to develop and execute sales strategies on diagnostic imaging, connected care, and IT solutions. During his tenure at Canon Medical, he played a vital role in developing strategic sales strategy and successfully led the collaborated sales team to achieve company targets.

David Hashimoto

Vice President of Sales and Marketing Strategy

As Vice President of Sales and Marketing Strategy, David Hashimoto is responsible for leading Canon Medical Systems USA’s corporate go-to-market strategy across all modalities as well as the company’s digital customer engagement models. Prior to this position, Hashimoto served as Sr. Director, Full Line Imaging Business Units and Solutions Marketing, where he led Canon Medical’s digital marketing transformation and increased overall market share. Before joining Canon Medical Systems USA, Hashimoto served as USCAN Imaging Chief Marketing Officer and Commercial GM for ASEAN at GE Medical Systems. With over 25 years of international industry experience in Medical Imaging product management, business management, and marketing leadership, Hashimoto has a successful track record in upstream and downstream marketing.