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June 1, 2010

TOSHIBA EARNS 2010 NORTH AMERICAN COMPETITIVE STRATEGY LEADERSHIP OF THE YEAR AWARD FROM FROST & SULLIVAN

Award Recognizes Toshiba’s High-Quality Products, Commitment to R&D, Strategic Product Launches, Outstanding Customer Service and Ability to Adapt in a Changing Environment

TUSTIN, Calif., June 1, 2010 – Frost & Sullivan, the global research and growth consulting firm, has conferred the 2010 North American Competitive Strategy Leadership of the Year Award in Medical Imaging on Toshiba America Medical Systems, Inc. Frost & Sullivan selected Toshiba based on multiple criteria including the company’s significant gains in market share during the award’s Best Practices research period.

“Toshiba’s position in the market has continued to strengthen as a result of the company’s high-quality products, wise long-term R&D investments, strategic product launches, outstanding customer service, and the company’s ability to anticipate market changes and adapt accordingly,” says Roberto Aranibar, Research Analyst, Frost & Sullivan, who reviewed Toshiba for award consideration. “Toshiba’s technical expertise in the major imaging modalities, its ability to leverage partnerships and its close attention to customer needs have enabled the company to achieve considerable success in the market. Based on the aforementioned factors, Frost & Sullivan suitably presented the 2010 Competitive Strategy Leadership of the Year Award to Toshiba America Medical Systems.”

According to Frost & Sullivan’s Best Practices research, Toshiba has made several strategic approaches to strongly position itself in the marketplace, making it worthy of this prestigious award, including:

• Attention to Customer Needs
Based on third-party customer surveys, Toshiba consistently ranks among the highest user-rated vendors in the industry due to the company’s consistent customer service, high-quality products and product development approach that is driven by customer feedback. Toshiba works with industry visionaries during product development.

• Successful Partnerships
Toshiba aligns itself in the right partnerships to offer the highest quality imaging solutions to customers. In the healthcare IT area, Toshiba offers strong IT solutions for radiology and cardiology due to collaboration with McKesson Provider Technologies. In CT, Toshiba’s partnership with Vital Images offers products with enhanced visualization capabilities. Toshiba’s acquisition of the Advanced Visualization Imaging System (AVIS) division of Barco in 2008 brought 3D volume rendering and advanced visualization capabilities in-house for Toshiba. AVIS is now an integral part of Toshiba’s research team.

• Adapting Technology for Market Changes
Toshiba has focused on developing imaging systems to provide maximum utility despite changes in the market. Toshiba’s focus on patient comfort and safety, and attention to rapidly rising rates of obesity in the United States prompted Toshiba to invest in R&D geared towards developing open-bore MR systems such as the Vantage TitanTM MR. This open-bore MR system addresses the difficulties associated with imaging larger patients while also providing advantages in other areas such as pediatric and women’s health imaging. Additionally, Toshiba’s focus on patient safety prompted the company to invest in non-contrast imaging research over 10 years ago, resulting in bringing the first and only non-contrast imaging techniques to market.

• Revenue Growth and Market Share Gains
Over the past several years, Toshiba’s approach has yielded strong growth and market share gains in major imaging modality markets, including revenue growths outpacing each of the markets in which Toshiba participates.

“Toshiba is committed to investing in R&D to meet the changing needs of our customers and new challenges of the marketplace,” explains Doug Ryan, vice president, Marketing and Strategic Development, Toshiba. “The Frost & Sullivan 2010 North American Competitive Strategy Leadership Award speaks to our ability to successfully focus on long- and short-term goals without deviating from our customer-centric principles.”

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership. The company’s Growth Partnership Service provides the CEO and the CEO’s Growth Team with disciplined research and best-practice models to drive the generation, evaluation and implementation of powerful growth strategies. Frost & Sullivan leverages almost 50 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from 40 offices on six continents. To join our Growth Partnership, please visit http://www.frost.com.

About Toshiba

With headquarters in Tustin, Calif., Toshiba America Medical Systems markets, sells, distributes and services diagnostic imaging systems, and coordinates clinical diagnostic imaging research for all modalities in the United States. Toshiba Medical Systems Corp., an independent group company of Toshiba Corp., is a global leading provider of diagnostic medical imaging systems and comprehensive medical solutions, such as CT, Cath & EP Labs, X-ray, Ultrasound, MRI and information systems. Toshiba Corp. is a worldwide leader in technology, electronic and electrical products, digital consumer products, electronic devices and components, power systems, industrial and social infrastructure systems and home appliances. Toshiba was founded in 1875 and today operates a global network of more than 740 companies with 199,000 employees worldwide and annual sales surpassing $73 billion. For more information, visit Toshiba’s website at www.medical.toshiba.com