Executive Team

Yuji Hamada

President and CEO

As president and CEO of Canon Medical Systems USA, Inc., Yuji Hamada is responsible for the leadership of the company and executing strategies that support the company's mission to deliver innovative imaging solutions and services through long-term customer partnerships to improve the lives of all people.

Hamada has long balanced a career in engineering and marketing, joining Toshiba Corporation in 1994 and holding a number of senior roles in both the development and engineering of CT systems, as well as international sales and marketing positions in Japan and the United States. Hamada most recently served as deputy general manager at Canon Medical Systems Corporation, managing the global CT business.

Hamada has an MS degree in nuclear engineering from Osaka University.

Satrajit Misra

Chief Sales and Marketing Officer

As senior vice president and chief sales and marketing officer, Satrajit Misra is responsible for overseeing sales and marketing and the performance, strategy, and alignment of booking and revenue growth and development of the U.S. market. Prior to this position, Misra served as vice president of Marketing and senior director of the CT Business Unit, increasing sales and launching new products including the award-winning Aquilion™ ONE ViSION. Before joining Canon Medical Systems USA, Misra served as senior director and head of product marketing for Nuclear Medicine at Philips Healthcare and was a medical systems director of business management at Siemens. With over 25 years of industry experience in multi-modality medical imaging and informatics solutions, Misra holds degrees in applied physics and electrical engineering from the University of Calcutta in India and has attended the School of Business and Economic Studies at the University of Leeds in the United Kingdom.

Tim Peeler

Chief Business Innovation Officer

As the Chief Business Innovation Officer, Peeler is responsible for leading Canon's functional synergies in the areas of business transformation, IT and PMO, employee health and safety programs, and facilities and real estate planning. This leadership and foresight allow CMSU to enhance business processes by providing continuous efficiencies and scalability to meet market growth and demand. Peeler also leads Canon Medical Systems USA's eye care business, which offers ophthalmologic solutions to imaging customers. Peeler joined Toshiba America Medical Systems (now Canon Medical Systems USA, Inc.) as vice president of service from Toshiba Medical Research Institute, where responsibilities included serving as president. Before that, roles included senior IT director at Toshiba America Medical Systems.

Kathy Canum

Vice President Treasurer

Canum is a seasoned executive with over 13 years of experience at Canon Financial Services, Inc. (CFS), most recently serving as the senior vice president of administration.

During this tenure, extensive oversight included critical functions such as accounting, IT, operations, asset management, general affairs, and project management. Canum also has extensive experience in executive leadership, with six-plus years in such roles at CFS. This leadership style is marked by strategic vision and the ability to foster a culture of collaboration, innovation, and excellence.

Canum holds an MBA from the University of Pennsylvania's Wharton School, a C.P.A. certification, and is actively involved in the Equipment Leasing and Finance Association (ELFA) as a director on the board.

Err Gozun

Vice President, Human Resources

As vice president of human resources, Gozun is responsible for leading CMSU's HR strategy and programs. Prior to joining Canon Medical in July 2021, Gozun held various positions, including sales, HR, EPMO, vendor management, procurement, and corporate strategy in retail, banking, finance, and pharmaceutical industries. Gozun has a master's degree in human resources from the University of Southern California.

Yasuhiro Iwakoshi

Vice President, Business Operations

Yasuhiro Iwakoshi joined Canon Medical Systems USA, Inc., as vice president of business operations. This role follows a tenure at Canon Medical Systems Corporation in Japan, where responsibilities included leading the Healthcare IT Division. With an extensive leadership background, including strong international and modality experience with several years in Singapore as well as in China, Iwakoshi manages business operations, such as business logistics and processes.

Thomas Freund

Vice President, Service Operations

As vice president of service operations, Freund is responsible for leading Canon's U.S. service organization, including all field operations, technical operations, the solutions center, the service training academy, and clinical applications. Formerly Regional Vice President of Service – North, Freund's eight years with Canon Medical were preceded by 29 years of industry experience with Oxford Instruments plc, where responsibilities included manufacturing, training, and account management roles. This experience concluded as general manager/director of service operations for a business that addressed international healthcare industry needs for high-technology equipment, notably MRI and CT scanners.

John Serovich

Vice President, Ultrasound/X-Ray Business Unit

John Serovich joined Canon Medical in 2013 and is responsible for leading Canon Medical's expansive ultrasound and X-ray business unit, including sales, marketing, and applications. Prior to this position, Serovich held the position of vice president of full line sales, leading national vertical sales teams for all full line segments. Additional roles in the Canon Medical sales organization include national director of CT sales, Gulf South Zone Vice President, and CT National Sales Vice President. Serovich began a career in medical imaging over 25 years ago. Before Canon, roles included senior-level sales and marketing management positions at Philips Healthcare and Siemens Medical Solutions.

Dan Zonkle

Vice President, Sales

Zonkle is an accomplished national sales leader with over 30 years of experience in high-performance healthcare organizations. Zonkle joined Canon in 2016 and is responsible for national sales, revenue growth, sales support, alternate channel business, and key opinion leader engagements in the national market. Prior to Canon, Zonkle was regional VP of sales at Philips Healthcare and led sales operations with cross-functional business units to develop and execute sales strategies on diagnostic imaging, connected care, and IT solutions. During tenure at Canon Medical, Zonkle played a vital role in developing strategic sales strategy and successfully led the collaborative sales team to achieve company targets.

David Hashimoto

Vice President, Marketing and Sales Strategy

As Vice President of Marketing and Sales Strategy, Hashimoto is responsible for leading Canon Medical Systems USA's corporate go-to-market strategy across all modalities and the company's digital customer engagement models. Prior to this position, Hashimoto served as senior director of full line imaging business units and solutions marketing, leading Canon Medical's digital marketing transformation and increasing overall market share. Before joining Canon Medical Systems USA, Hashimoto served as USCAN Imaging chief marketing officer and commercial GM for ASEAN at GE Medical Systems. With over 25 years of international industry experience in medical imaging product management, business management, and marketing leadership, Hashimoto has a successful track record in upstream and downstream marketing.