News | Press Releases

May 4, 2009


ORANGE COUNTY, California — May 4, 2009 — Toshiba America Inc., along with volunteers from four Toshiba Southern California operating companies (TABSTAECTAIS and TAMS), will help plant 80,000 trees in the San Bernardino National Forest this Saturday, May 9 in partnership with the Arbor Day Foundation to help replace trees lost to the wildfires in the fall of 2007.

The tree-planting event will take place at the YMCA Camp Whittle located at 31701 Rim of the World Drive in Fawnskin, Calif.

“This tree-planting will not only help restore the beauty and tree growth in this area but will help prevent soil runoff and the growth of invasive plant species, while better protecting local watersheds and restoring indigenous forest habitats for wildlife,” said John Rosenow, founder and chief executive of the Arbor Day Foundation.

In 2007, more than 500,000 acres of national forest were burned in California alone. Last June, Toshiba America made a donation to the Arbor Day Foundation to support the tree-planting effort.

“I was based in Southern California for Toshiba during the fires and remember well the threats to people and homes,” said Masa Fukakushi, chairman and CEO of Toshiba America Inc. “I am especially proud of our employees assisting in the re-planting. They are demonstrating their personal commitment to the environment, and giving hope to everyone concerned about the future of the planet we all share.”

The reforestation effort in Southern California is part of Toshiba Group’s global initiative to plant 1.5 million trees worldwide by 2025, a year chosen to celebrate Toshiba’s 150th anniversary, and to demonstrate its long-term commitment to help save the global environment.

Toshiba Group’s “1.5 Million Tree Planting” global initiative is built around three pillars: the Afforestation Program, which plants trees through financial contributions and the efforts of employee volunteers; the Education Program, which raises environmental awareness through lectures and hands-on learning events; and the Financial Program, which marshals funds and other resources to help the forest. Currently, global tree-planting projects in Japan, China, Thailand, Vietnam, Philippines, India, Kenya, Kazakhstan, and Paraguay are planned or underway.

“The tree planting program reflects the overall mission of Toshiba Group’s Environmental Vision 2050, a comprehensive and long-term commitment to environmental management practices that promote harmony with the Earth,” Fukakushi said.

About the Arbor Day Foundation

The Arbor Day Foundation is a nonprofit education and conservation organization of nearly one million members, with a mission to inspire people to plant, nurture, and celebrate trees. More information on the Foundation and its programs can be found at

About Toshiba

The Tokyo-based Toshiba Corporation is a leading innovator and diversified manufacturer and marketer of advanced electronic and electrical products, spanning information and communications equipment and systems, Internet-based solutions and services, electronic components and materials, power systems, industrial and social infrastructure systems, and household appliances. Toshiba employs over 10,000 people in North America and Toshiba America, Inc., is the holding company for five Toshiba operating companies in the United States.

Toshiba’s U.S.-based companies and some of their chief products are as follows: Toshiba America Electronic Components, Inc. (Semiconductors, Flash Memory-Based Storage Solutions, LCD, and custom chips); Toshiba America Information Systems, Inc. (Laptop Computers, Projectors, and Hard Disk Drives, Telephony Products); Toshiba America Business Solutions, Inc. (Copiers, Facsimiles, Printers); Toshiba International Corporation (Motors, Motor Controls, Power Electronics, Power Generation Equipment, Automation); Toshiba America Medical Systems, Inc. (Computed Tomography, Magnetic Resonance, X-ray and Ultrasound); Toshiba America Consumer Products, L.L.C.(Flat Panel LCD TVs, and portable products), and Toshiba America is the holding company and responsible for managing the U.S. implementation of Toshiba Corporation’s Environmental Vision 2050, a commitment to environmental management practices that promote harmony with the Earth and contribute to the creation of a richer lifestyle for society. Environmental Vision 2050 includes initiatives to reduce Toshiba’s own environmental footprint while offering products and services that will help businesses and consumers reduce theirs. For more information, please visit: