News | Press Releases

July 31, 2018

Parrish Healthcare Installs First Canon Medical Systems’ MR Theater in the U.S.

Innovative, In-Bore Virtual Experience Enhances Patient Comfort

TUSTIN, Calif., July 31, 2018 Patients at the Parrish Healthcare Center in Titusville, Fla., are the first to have access to enhanced comfort during Magnetic Resonance (MR) exams thanks to the installation of the nation’s first Vantage TitanTM / Zen Edition 1.5T MR Theater from Canon Medical Systems USA, Inc.

The new MR theater projects peaceful, virtual reality images onto a dome-shaped screen inside the bore and the Vantage TitanTM / Zen Edition 1.5T features exclusive Pianissimo™ quiet scan technology, which helps reduce acoustic noise during acquisition by 99 percent.* The audio features of the MR system and visual features of the MR Theater provide a truly engaging experience to help patients relax, enabling clinicians to complete MR exams quickly and capture the high-quality images they need for accurate diagnosis and treatment.

“We are proud to be the first in the U.S. to make this advanced imaging technology available to the people and communities we serve on Florida’s Space Coast,” said George Mikitarian, president/CEO, Parrish Medical Center | Parrish Healthcare. “The new MR Theater serves as another example of our commitment to fulfilling our mission to provide Healing Experiences for Everyone all the Time®.”

“Producing a better patient experience and sharp diagnostic images makes for the best possible patient outcome,” added Drew Waterman, Vice President, Ambulatory Services, Parrish Medical Center | Parrish Healthcare.

“The humming sound of an MRI in operation would sometimes unnerve patients, but that issue is substantially reduced with Canon Medical Systems’ Pianissimo quiet scan technology. Thanks to the features of this system, we have calmer and more relaxed patients – naturally, without medication – which leads to more effective scans,” adds Waterman.

Parrish Healthcare clinicians use the Canon Medical Systems’ Vantage Titan / Zen Edition 1.5T MR system for brain, spine, abdominal, extremity and MR angiography exams. The system is located on the first floor of the Parrish Healthcare Center in Titusville, 250 Harrison Street, with outpatient services that include diagnostic imaging (MRI, CT, ultrasound, X-ray, mammography and laboratory); women’s health services; a full-service dialysis center; and Parrish Medical Group primary and specialty care physicians providing family medicine, internal medicine, obstetrics and gynecology (OB/GYN) and neurology.

“The MR Theater was designed with patients and clinicians in mind, helping clinicians address some of the biggest challenges they face with MR imaging—claustrophobia and patient anxiety,” said Dominic Smith, senior director, CT, PET/CT, and MR Business Units, Canon Medical Systems. “The features enhance patient comfort with a unique range of audio and visual features, enabling clinicians to complete MR exams quickly while improving patient satisfaction.”

About Parrish Medical Center

Parrish Medical Center (PMC), a Parrish Healthcare integrated care partner, is located at 951 N. Washington Ave., Titusville, Florida. The 210-bed, not-for-profit, public medical center has been serving Brevard County for 60 years. PMC is the first in the nation to be Integrated Care certified by The Joint Commission and is nationally recognized as One of America’s Finest Healing Environments®. PMC maintains top-tier national rankings for clinical outcomes, safety and patients’ experiences according to CMS, The SafeCare Group, The LeapFrog Group, The National Patient Safety Movement and The Joint Commission. PMC is also nationally recognized among the best places to work in healthcare. For more information, visit

About Parrish Healthcare

Parrish Healthcare, America’s first Joint Commission Integrated Care Certified network, includes: Parrish Medical Center, a Mayo Clinic Care Network member and one of the nation’s most recognized hospitals for clinical quality, patient safety, and healing environments; Parrish Medical Group, NCQA certified patient-centered medical homes; and Parrish Health Network, a coalition of healthcare providers, insurers and others working together to improve quality and safety and lower healthcare costs on behalf of individuals, families and businesses.

About Canon Medical Systems USA, Inc.

Canon Medical Systems USA, Inc., headquartered in Tustin, Calif., markets, sells, distributes and services radiology and cardiovascular systems, including CT, MR, ultrasound, X-ray and interventional X-ray equipment. For more information, visit Canon Medical Systems’ website at

About Canon Medical Systems Corporation

Canon Medical Systems Corporation develops and manufactures diagnostic imaging systems including CT, MRI, ultrasound, X-ray systems and clinical laboratory systems and provides them to around 140 countries and regions around the world, offering technology that provides faster diagnosis and early treatment. Under the slogan “Made for Life” (Made for Partnerships, Made for Patients, Made for You.), Canon Medical Systems is making positive contributions toward hospital management, and provides a range of patient-friendly healthcare systems and services, continuing its long tradition of contributing to healthcare.

(Footnote: 99% reduction by unit of Loudness level “dB” and 97% reduction by unit of perceived loudness “Sone”)