News | Press Releases

May 4, 2015

Bay Area Medical Center Optimizes Workflow and Improves Patient Experience with Toshiba’s Cardiovascular X-ray

Infinix Elite Improves Coverage and Provides Safer Exams for Patient and Clinician

TUSTIN, Calif., May 4, 2015 – Bay Area Medical Center (BAMC) in Marinette, Wisconsin, can now provide its patients with efficient exams that eliminate the choice between safety and image quality with the InfinixTM Elite cardiovascular X-ray system from Toshiba America Medical Systems, Inc. The new system allows BAMC to provide patients with best-in-class exams in both IR and cardiology, including interventional radiology, peripheral and cath lab procedures.

“When looking to update our technology, we needed flexibility without compromising image quality or the safety of our patients and staff,” said Jason Hayward, lead cardiovascular technologist at Bay Area Medical Center. “The versatility and dose management technology Toshiba offered, along with our experience with their support staff, gave us confidence that the Infinix system was the right fit.”

The Infinix Elite offers unparalleled access for safer and more efficient exams with a C-arm designed to safely move around patients and clinicians. Toshiba’s WorkRite ergonomic enhancements create a faster, more precise exam, while Spot Fluoroscopy helps manage radiation exposure.

“Toshiba’s customer-first approach means giving our partners the tools to meet patients’ needs as well as business needs,” said Bill Newsom, director, X-ray Vascular Business Unit, Toshiba. “The Infinix Elite’s improvement of workflow and patient experience, as well as Toshiba’s emphasis on experienced support, eliminates the choice between safety and quality for both patient and provider.”

About Toshiba America Medical Systems, Inc.

With headquarters in Tustin, Calif., Toshiba America Medical Systems markets, sells, distributes and services radiology and cardiovascular systems, including CT, MR, ultrasound, X-ray and cardiovascular equipment, and coordinates clinical diagnostic imaging research for all modalities in the United States. For more information, visit Toshiba’s website at

About Toshiba Medical Systems Corporation

Toshiba Medical Systems Corporation is a leading worldwide provider of medical diagnostic imaging systems and comprehensive medical solutions, such as CT, X-ray and vascular, ultrasound, nuclear medicine and MRI systems, as well as information systems for medical institutions. Toshiba Medical Systems Corporation has been providing medical products for over 80 years. Toshiba Medical Systems Corporation is a wholly owned subsidiary of Toshiba. Visit Toshiba Medical Systems Corporation’s website at

About Toshiba

Toshiba Corporation, a Fortune 500 company, channels world-class capabilities in advanced electronic and electrical products and systems into five strategic business domains: Energy & Infrastructure, Community Solutions, Healthcare Systems & Services, Electronic Devices & Components, and Lifestyles Products & Services. Guided by the principles of The Basic Commitment of the Toshiba Group, “Committed to People, Committed to the Future,” Toshiba promotes global operations towards securing “Growth Through Creativity and Innovation” and is contributing to the achievement of a world in which people everywhere live in a safe, secure and comfortable society.

Founded in Tokyo in 1875, today’s Toshiba is at the heart of a global network of over 590 consolidated companies employing over 200,000 people worldwide, with annual sales surpassing 6.5 trillion yen (US$63 billion). To find out more about Toshiba, visit