News | Press Releases

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July 31, 2013

TOSHIBA’S MR CUSTOMER LOYALTY PROGRAM DELIVERS PATHWAY TO ADVANCED TECHNOLOGY

TUSTIN, Calif., July 31, 2013 – Toshiba offers its loyal Vantage MR customers a unique pathway to acquire a state-of-the-art MR system at a fraction of the cost of a new system. Through Toshiba’s ENCORE Titan customer loyalty program, Vantage^TM 1.5T MR customers can now upgrade their current system to the Vantage Titan^TM 1.5T with significantly less downtime for installation and a lower total cost of ownership. This program will help sites meet the directives of value-based healthcare reform – quality care and patient satisfaction.

The Titan 1.5T enables facilities to offer patients a better overall MR experience, while adding new clinical capabilities. The system’s 71 cm wide bore reduces claustrophobia and allows larger patients to be imaged, while Toshiba’s exclusive Pianissimo™ noise-reduction technology puts patients at ease, helping to ensure motion free images, which reduces the need to repeat clinical examinations. Hospitals can also improve patient safety and workflow with enhanced non-contrast techniques, integrated coil technology and easy-to-use M-Power user interface.

“As the industry continues to navigate healthcare reform, Toshiba is committed to bringing advanced technology to the medical community, helping facilities deliver the best possible patient care,” said Beverly Plost, director, MR Business Unit, Toshiba. “This program gives our customers access to additional service lines that will improve their business and their patient care.”

About Toshiba America Medical Systems, Inc.

With headquarters in Tustin, Calif., Toshiba America Medical Systems (TAMS) markets, sells, distributes and services radiology and cardiovascular systems, including CT, MR, ultrasound, X-ray and cardiovascular equipment, and coordinates clinical diagnostic imaging research for all modalities in the United States. For more information, visit the TAMS website at www.medical.toshiba.com.

About Toshiba Medical Systems Corporation

Toshiba Medical Systems Corporation is a leading worldwide provider of medical diagnostic imaging systems and comprehensive medical solutions, such as CT, X-ray and vascular, ultrasound, nuclear medicine and MRI systems, as well as information systems for medical institutions. Toshiba Medical Systems Corporation has been providing medical products for over 80 years. Toshiba Medical Systems Corporation is a wholly owned subsidiary of Toshiba. Visit Toshiba Medical Systems Corporation’s website at www.toshibamedicalsystems.com.

About Toshiba

Toshiba is a world-leading diversified manufacturer, solutions provider and marketer of advanced electronic and electrical products and systems. Toshiba Group brings innovation and imagination to a wide range of businesses: digital products, including LCD TVs, notebook PCs, retail solutions and MFPs; electronic devices, including semiconductors, storage products and materials; industrial and social infrastructure systems, including power generation systems, smart community solutions, medical systems and escalators & elevators; and home appliances.

Toshiba was founded in 1875, and today operates a global network of more than 550 consolidated companies, with 210,000 employees worldwide and annual sales surpassing 5.8 trillion yen (US$61.7 billion). Visit Toshiba’s website at www.toshiba.co.jp/index.htm.