For Immediate Release Contact firstname.lastname@example.org
October 31, 2006
TUSTIN, CA — October 31, 2006 — Further strengthening an already robust strategic and operational team, Toshiba America Medical Systems, Inc. today announced that Robert Micer has been named director, X-Ray/Vascular Business Unit.
In this new role, Micer will be responsible for implementing tactical and strategic marketing plans for a business segment that helps to drive overall growth and profitability for the company. This key Toshiba leadership position is responsible for interfacing with Toshiba’s global business unit in Japan to effectively communicate the needs and requirements of the U.S. markets.
“Robert has in-depth knowledge of our interventional radiology and cardiology business and is the right person to lead our X-Ray/Vascular business unit,” said John Zimmer, vice president of marketing for Toshiba. “Bob has a proven track record of leading highly successful teams and launching products to the diagnostic imaging market. We are confident that he will have continued success in this new role and continue to grow our business.”
Prior to this appointment, Micer served as Toshiba’s senior manager, global research and marketing. In that role, he worked closely with Toshiba’s clinical research partners and engineering teams to develop new products that continue to meet customers’ evolving needs.
Micer has more than 20 years of clinical and business experience in the U.S. and Europe. He graduated with a bachelor’s degree from the University of Maryland and received his master’s degree in sales and marketing from Canterbury Christchurch College in the United Kingdom.
With headquarters in Tustin, Calif., Toshiba America Medical Systems markets, sells, distributes and services diagnostic imaging systems, and coordinates clinical diagnostic imaging research for all modalities in the United States. Toshiba Medical Systems Corp., an independent group company of Toshiba Corp., is a global leading provider of diagnostic medical imaging systems and comprehensive medical solutions, such as CT, Cath & EP Labs, X-Ray, Ultrasound, Nuclear Medicine, MRI and information systems. Toshiba Corp. is a leader in information and communications systems, electronic components, consumer products, and power systems. Toshiba has approximately 161,000 employees worldwide and annual sales of $54 billion. For more information about Toshiba and its wide range of products please visit www.medical.toshiba.com.